
TradePro Connect
Brand Identity, Website UI/UX
TradePro Connect is an online platform designed to help skilled contractors who work with energy efficiency technology connect with more customers. The goal is to streamline the procurement process by bringing together job leads, pricing discounts, product scoping tools, and utility rebates in a single, easy-to-use interface.
Client: Energy Solutions, in house
Role: Creative Direction, Strategy
Project: Brand Identity System
Audiences: Energy efficiency contractors, utility clients available for partnerships
The Trade Pro Connect system has two primary wordmarks, including a stacked version. The custom letterforms are curved and inspired by steel “I” beams to connect to the main audience of this brand; contractors.

